Representatives of the tourism and hospitality industry from different parts of the world and Ukraine gathered in Lviv for three days.
Profile forums and exhibitions will take place on October 19-21.
- October 19-21 – Lviv International Forum of Tourism and Hospitality Industry, international exhibition “TourEXPO”, specialized exhibition “Hotel and Restaurant Business”
- October 20 – Forum of Tourist Information Centers: REVIVAL or NEW REALITY?
- October 20 – 6th Lviv Forum of Hoteliers and Restaurateurs
Lviv Convention Bureau is a partner of the event. During the International Forum of the Tourism and Hospitality Industry with the support of LCB within the program “Support Package” there were panel discussions “Effective brand formula: company, community, city, country” and “Innovation in tourism as a driving force quality of services ”.
Speakers and participants shared successful examples of positioning territories or cities, and told what the main components of the city brand are. They agreed that the most important are the communication and emotion that the consumer receives. As for innovations, it was about 3D visualization, panoramic shooting, new platforms for hotel reservations.
This year more than 70 companies from Lithuania, Poland and all over Ukraine took part in the exhibition. Each of them represented the tourist potential of the region. Together during the discussions they talked about trends in tourism, how to move forward after the pandemic, what are successful tourism products, how to create new and promote them. They also mentioned the new Law about tourism in Ukraine that is being prepared byState Agency for Tourism Development of Ukraine.