On June 24 event managers, hotel managers, association representatives and MICE-industry experts gathered at first Conventa Trend Bar in Lviv to talk about destination marekting. 
Gorazd Cad – the co-founder of Conventa Trade Show, CEO and owner of Toleranca Marketing and editor-in-chief at Kongres Magazine spoke about effective practices of marketing of destinations, events and brands through 20 different cases
Continuing the topic of destination marketing, designer Vitalii Kyryliv spoke about interdisciplinary approach. Co-founder of Hochu rayu. design bureau showcased what impact conferences could have on forming local community and city promotion on the example of European Design Awards.
Here are key insights from the speakers + photos.